Last year, Mosman Living reported on a growing push to establish Mosman as a wedding destination in its own right. Now that idea has taken a significant step forward with the launch of Mosman Bride Magazine.
Launched last Wednesday at The Albert Mosman, the magazine is the latest initiative from Kate Branch, Chief Marketing Officer of The Albert Mosman and founder of Mosman Bride. Its aim is to actively market Mosman to couples planning their weddings and capture more of the considerable economic activity that comes with them. The launch was opened by Councillor Carolyn Corrigan and supported by The Albert Mosman, Ann Marie Yuen Photography, E Floral Designs and Sweet Avalanche Cakes.
“The Hunter Valley has spent seventeen years building the marketing infrastructure to attract brides, and ABS data confirms the return: a significant rise in Hunter weddings,” Branch said.
“Mosman, with its harbour views and seventeen wedding venues, has every right to compete for that market. But we are underrepresented at bridal fairs, precisely when brides are making their key decisions. That changes now.”
A Mosman Wedding Story Almost a Century Old
The first Mosman bride, Miss Brenda Pike, married in a magnolia satin gown with Grecian lines and a Chantilly lace yoke, as documented by The Daily Telegraph on 8 February 1934. Almost a century later, her story provides a historical thread for a new generation of Mosman weddings.
Heritage is an important part of the new initiative, with couples encouraged to bring their own cultural traditions and stories to their wedding day.
At the launch, the classic white wedding gown, popularised after Queen Victoria chose white lace for her marriage to Prince Albert, was represented by Daniel Learmont Couture, White Gallery Bridal and Jasmine Weddings.
One of the highlights of the evening was a runway presentation pairing Western bridal gowns with traditional cultural dress from Korea, Japan and Nepal. It featured a Hanbok from the Korean Australian Traditional Art and Culture Association, a Kimono from Kimono Alley Sydney and a bridal gown from Nepal’s Bahini Designs.
Putting Mosman in Front of More Couples
For Mosman Bride, the ambition extends beyond producing a magazine. By taking Mosman to bridal fairs and promoting its venues, suppliers and spectacular setting to couples from across Sydney and further afield, the initiative hopes to bring more wedding business into the area and establish Mosman as a destination for the entire celebration.
Businesses interested in getting involved with Mosman Bride Magazine, or couples wanting to find out more, can visit Mosman Bride.
You can also learn more about launch supporters The Albert Mosman, Ann Marie Yuen Photography, E Floral Designs and Sweet Avalanche Cakes.
