Fashion & Jewellery
From Correggio to Mosman. DONNALUNA is a celebration of a family passion for elegance. Since generations the family of Giorgia Ruscelli, the owner of DONNALUNA, has been involved in fashion. This is not unusual, considering that they are from a medieval town, which is located in the middle of the most important fashion manufacturing district in Italy. In fact, her great grandmother was a dressmaker, her grandmother a fashion designer, and her mother an entrepreneur in fashion retail. As it often happens with strong headed children, Giorgia at first chose a different path (engineering degree and MBA), but passion is powerful: she fell in love with Claudio, an Italian entrepreneur living in Sydney, and together with their lovely toddler Edoardo they settled in Balmoral Beach. It is when she moved that she rediscovered her roots. So Giorgia decided to open DONNALUNA, named after her own mum’s fashion boutique in Correggio, which has been trading since 1984. All fashion items are chosen personally by Giorgia. They represent the authentic “Made in Italy”. They convey a unique characteristic of the distinctive Italian style of dressing, the Sprezzatura: a nonchalant elegance, to appears classy without showing any effort or swagger.